INFLUENCE IS JUST SO IMPORTANT

Hi, Colin is a mate of mine and he writes some fabulous stuff. In fact I’m writing the forward for his next book.

You might have heard me say (I’ve said it, I hope you’ve heard it) that influencing is the key skill for our success. In fact I’ve even spoken at conferences and events about the need for us to be good/effective political campaigners (ideally we’re the campaign managers/directors so our sponsors succeed in spades).

Here’s an article by Colin that I think really helps:

Colin Gautrey – Political Campaign Planning for corporate people

Enjoy – and thanks Colin. We’ll be back soon with more, tailored specifically to the challenges we face.