This article appeared in Medium and I had to share it. It’s not mine. The author is Amir Yasin. While I don’t agree in entirety (and think there are times when a waterfall is the go) I am totally aligned with the need to not follow one doctrine for every situation. I’m sure this will generate as much comment here as it did on Medium.
The most common question I get asked is why did you go?
I just got back from the Academy of Management conference. It was great. Over 10,000 people assembled to share and talk about all aspects of management. Academics, leading lights in organisations, authors and practitioners.
Written by John White for the Huffington Post – It’s so good I have to share it
As my company, Social Marketing Solutions, and beBee, (the professional social media network where I am a Brand Ambassador) both continue to grow, my role is evolving into one of leadership for a wide group of people.